Comparison
Thinkific vs Kajabi
Both platforms help experts build online course businesses. See where each shines and which fits your goals.
Choose Thinkific if...
- ✓ You want the best course builder with more pedagogical features (prerequisites, SCORM, assignments)
- ✓ You're building enterprise or B2B training (Thinkific Plus has features Kajabi lacks)
- ✓ You prefer using best-of-breed tools for email (ConvertKit, ActiveCampaign) rather than built-in email
- ✓ You need SCORM compliance or multi-tenant portals for different audiences
Choose Kajabi if...
- • You want an all-in-one platform with email, website, and courses in one tool (and one price)
- • You need built-in webinar and coaching scheduling features
- • You want more advanced marketing automation built into the platform
- • You're a solo expert who values simplicity over advanced course features
Feature Comparison
| Feature | Thinkific | Kajabi |
|---|---|---|
| Starting Price | $49/mo | $69/mo (Kickstarter) |
| Transaction Fees | 0% | 0% |
| AI Features | ✓ Thinker AI | ✓ |
| Course Builder | ✓ | ✓ |
| Commerce | ✓ | ✓ |
| Email Marketing | Via integrations | ✓ Built-in |
| Website Builder | ✓ | ✓ More advanced |
| Communities | ✓ | ✓ |
| Webinars | Via Zoom | ✓ Built-in |
| Coaching | Calendar integrations | ✓ Built-in |
| Enterprise/SCORM | ✓ Plus | ✗ No |
| Multi-tenant Portals | ✓ Plus | ✗ No |
The Bottom Line
Both are excellent platforms. Thinkific wins on course builder depth and enterprise scalability. Kajabi wins on all-in-one simplicity. If you're serious about course creation pedagogy or have B2B/enterprise ambitions, Thinkific is the stronger choice.
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